Wednesday 14 March 2012

13th March Ian Whadcock - Illustration: Talk notes

Rather than his actual work, what really inspired me about Whadcock was the way inwhich he described how he worked and the thinking behind creating. Our visual research is what makes us different to our peers. To be able to make ourselves as different as possible from those people is the amount of risks we take and the amount of failure and rethinking we encounter - as long as we take each thing as a positive.
We as designers need to push ourselves and push the boundaries of our art and this needs to be done in university because after, to develop yourself, the different directions tried in athe safety of uni have to be contracted to a marketable style.
It is so important to keep yourself learning constantly, in an art sense we can be commissioned to think not just make so keep yourself moving and don't be happy repeating the same ideas over and over again. A way inwhink Whadcock pushed himself was to move digital. This would be an important step for me too as I always try to resist it.
He recommended we tackle with the things we don't want to do (in his case portraiture) and this allows us to come with ideas and processes we had never imagined before. It can feel odd and difficult, and the work produced can feel like a step backwards, but just the action of stepping out and trying something different is always a step forward.
It's about disrupting the certainty, and moving ideas on from the literal begining (and that is always a valid way to start a project). It is also so important to referance, resource and underpin your ideas the whole way through a project to maintain the knowledge and new inspiration fueling the work.


ian Whadcock often works for banking publications because he is able to take a business idea or model and translate that from the literal, to something much easier to visualise and understand. he has also started pushing himself more by doing free collaborations with smaller businesses like a dance school in Macclesfield just for the experience and opportunity to do something he had never thought of doing before.- especially with the idea of film.

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